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Images: Courtesy of Tommy Hilfiger
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Iconically preppy clothing line Tommy Hilfiger is launching a new East meets West Coast-inspired Surf Shack capsule collection. The colorful mix of swimwear, dresses, shorts, blazers, and accessories will be available on May 15 complete with six limited-edition surfboards produced in collaboration with the Art Production Fund, a nonprofit that supports public art projects. When asked about the partnership, Hilfiger stated: "(APF) combines my love of great American art with APF's mission to produce public art projects, reach new audiences, and increase awareness of contemporary art."
In collaboration with APF, Hilfiger invited five artists of varying
talent, Scott Campbell, Raymond Pettibon, Richard Phillips, Lola Montes
Schnabel, and Gary Simmons to custom-create surfboard designs for the
brand. The outcome is unique to the all-American brand, completely
inspiring, and slightly edgy as seen in these exclusive photos of both
Pettibon and Campbell's boards.
"Lola, Richard, Scott, Gary, and Raymond have incredibly varied styles
and brought unique perspectives to the project, which created a diverse
and exciting result. From pop-culture portraits to mystical abstracts,
they applied their innovative creative visions to the boards and I find
each of them very inspiring."
We love the mix of California-carefree-surf culture with a dash of
preppy flair. The capsule collection including the limited-edition surf
boards will be available for purchase in select
Tommy Hilfiger stores on May 15.
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