What do you get when you mix Kentucky bourbon and surfboards?

 

Drunk surfers? - WRONG. 
 

Killer surfboards for Jim Beam? – CORRECT!!!

Made by the father/son duo of Iron Cross Surfboards? – Even better.

For Jim Beam’s summer promotions they sought out RoughHouse for 60 custom surfboards that could be hung in bars all over Southern California.  After Headline Graphics designing and printing the Jim Beam graphic on the HG Photocloth we handed off the glass work to the local guys at IronCross Surfboards. 

Born and raised in Cardiff by the Sea, father and son team Jeff and Jay Grygera brought the project to life, glassing all 60 boards in their factory in San Marcos, Ca.

Meet Jeff and Jay and watch as they mix Kentucky bourbon with surfboards. 

- Jenny Farhat